Eberhard R. Hilf et.al.: Identity and branding of academic services for the academic world of distibuted content and users?
- Author(s):
Eberhard R. Hilf,
Thomas Severiens
- Title:
Identity and branding of academic services for the academic world of distibuted content and users?
- distributed content, distributed users, universal services: how is identity kept
- Date of Upload:
2003-08-27
- Article:
sent to EUSIDIC Conference 2003
- Keywords:
branding, identity, distributed services
- Abstract:
- The requirements for the management of scientific documents,
eLearning modules, and administrative files in the
scientific world become more and more similar, in as much as
they get multimedial and interactive. A rich spectrum of new
professional services is needed and not yet covered by
present providers. An analysis of some such services,
developed and served by the academic word itself is given
(an eLearning platform, retrieval engines of distributed
sources for documents, elearning modules, and administrative material,
and entry points ('portals') in Physics.
The necessity of branding and marketing and its subtle
differences to that of commercial services for the same
customers is elucidated. New techniques allow separation
of content server and distribution provider, thus
enabling the present bunch of e.g. physics portals,
academic, as well as commercial, potentially sharing the same content.
How the identity of service is kept to feed the loyalty
of users is discussed. Academic developments and
their prototypic services may serve as testfield and
outsourced research for the industry if consulting in
both directions is intensified.
In the future world of distributed content, where the rights stay with the
authors, free distribution of content by the Universities,
tough competition of service providers for a wide spectrum of professional
add-on services,which replaces the Gutenberg world and its
e-mappings, the strength of industrial nations will rest on their
ability to make use of their intellectual capacities.
- Copyright:
all rights with the authors
- URL: http://www.isn-oldenburg.de/~hilf/vortraege/eusidic/abstract.html (text/html)
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Last Update: Wed Aug 27 13:00:21 2003